“The greater the bureaucratization of public life, the greater will be the attraction of violence. In a fully developed bureaucracy there is nobody left with whom one could argue, to whom one could present grievances, on whom the pressures of power could be exerted. Bureaucracy is the form of government in which everybody is deprived of political freedom, of the power to act; for the rule by Nobody is not no-rule, and where all are equally powerless we have a tyranny without a tyrant.”
"An explosive debut ... alarming, provocative and convincing."
— Kirkus Reviews
Many authors have attempted to define the notion of Integrated Marketing Communications, and as we will see later on, the definitions vary a lot from one author to another, from one marketer to another. Like any term, IMC is subject to varying interpretations.
In 1939-1940, the University of Chicago was the host of a series of secret seminars on communications. These think tanks were funded by the Rockefeller foundation and involved the most prominent researchers in the fields of communications and sociological studies. One of these scholars was Harold Lasswell, a leading American political scientist and communications theorist, specializing in the analysis of propaganda. He was also of the opinion that a democracy, a government ruled by the people, could not sustain itself without a specialized elite shaping and molding public opinion through propaganda.
Craig, S., 1997 Men, Masculinity and the Media. California: Sage Publications, Inc.
Tunisia: Attacks on the Press and Government Critics. London: Article 19 (International Centre Against Censorship), 1991.