I believe Stephen King's 'On Writing: A Memoir of the Craft' book is exactly what you're looking for, regarding sentence structure and descriptive phrases. I've listened to it as an audio book narrated by the great man himself and it's brilliant.
Interactive periodic table with dynamic layouts showing names, electrons, oxidation, trend visualization, orbitals, isotopes, and compound search. Full ...
Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
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